Guru's Toolkit

A/B Test Significance Calculator

Is that lift real, or just noise?

Why this exists

"Version B converted better" isn't the same as "version B is actually better" — small sample sizes produce noisy results that look like wins by chance. This tool runs a two-proportion z-test on your conversion counts and tells you plainly whether the difference is statistically significant, so decisions about what to ship don't get made on a coin flip dressed up as a result.

Group A (control)
Group B (variant)
Conversion rate A-
Conversion rate B-
Relative lift-
Z-score-
P-value-